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Aim
• to learn and understand different vocabulary from the Advertisement.
• to provide students with listening and visual information to practice the new vocabulary.
Level – Intermediate
Introduction
This lesson presents a series commercials with different context and new vocabulary. Students focus on the vocabulary, the context and creativity of the commercials. Students then do the practice and act to a better understanding of the vocabulary.
Materials
• Different types of videos (ads)
• A series of pictures
• Different types of products
Procedure
1. PRESENTATION OF DIFFERENT VIDEOS
Teacher presents different videos from different companies around the world.
-Ariston (washer machine)
-Doritos (superbowl 2010)
-Doritos crash (superbowl 2010)
-Motorola with Megan Fox (superbowl 2010)
-Snikers with Betty White (Superbowl 2010)
-Top 10 b toest commercials
Students will discuss which the most creative ad was, give an opinion about the ads, and try to remember an interesting commercial from Costa Rica.
2. PERFORMING A COMMERCIAL
The teacher asks students to form four groups of six people in each one. Then, the teacher gives one product to each group, for example a shampoo, and they must prepare a commercial with that product ans perform it in front of the class (at least 1 minute each ad) and at the ned the best commercial win all the brand new products presented.
3. PICTURES
Teacher presents some pictures about an add of soda, students have to observe the pictures and try to guest what they are doing and talking about the beverage.
Students observe the pictures for some minutes and then they have to read and answer the questions about the pictures.
1. What is the girl doing in the first picture? How does she feel?
2. Where is the girl going in the second picture?
3. What is the girl doing in the third picture?
4. Who is the boy in the fourth picture? Does he know the girl?
5. What do the boy and girl say to each other in the fifth picture?
6. How does the boy feel when he drinks from the can in the sixth picture?
7. The boy and girl hold hands in the seventh picture. Where are they going? What are they going to do now?
8. What is the slogan for Citrus Shine? Do you think it is good?
9. What kind of music should go with this advertisement?
4. READING COMPREHENSION PRACTICE
On the board are set some names of different brands with global impact around the world, which everybody have listen before its slogans, the students have to take some papers which are face down, when they take one, have to match the slogan with the correct brand
Read the idea of famous slogans and tell you the product.
I’m loving it. (McDonald’s)
Just do it. (Nike)
5. ANSWERING QUESTIONS THROUGH A RECORD ABOUT ADS ON MASS MEDIA
Students listen a commercial about Carpet Cleaning. They have to find the information to answer the questions from the aspects the person in the record is giving.
